Career Communications · Hanyang University

Elevate your career through communication that works

A practical, hands-on course split into two clear halves: Part 1 covers the complete Job Search Toolkit (Chapters 1 to 8), and Part 2 covers Career Skills and Communications (Chapters 9 to 12). Every framework is designed for immediate professional use.

Explore the Course → ★ View Written Examples

Chapters

Course Parts

20+

Yrs Experience

Course Structure

Two Parts, One Toolkit

Part 1: Job Search ToolkitSelf-discovery through resume, cover letter, portfolio, HR tech, interviews, and the Korean market

Part 2: Career Skills and CommunicationsPersuasion, presentations, rhetorical strategies, and winning business proposals

★ Written Examples LibraryAnnotated good and bad resumes, cover letters, rubrics, citations, and further reading

Written Examples Library

See what good looks like: and what bad looks like too

The benchmarks page shows fully annotated good and bad resumes and cover letters side by side. Exact errors that recruiters spot in seconds, strong writing in context, rubrics, citations, and further reading.

View Written Examples and Benchmarks →

✗ Weak Resume Bullet

"Responsible for managing the team and helping with customer service tasks."

✓ Strong Resume Bullet

"Led 6-person team; improved customer retention 28% via weekly coaching sessions."

✗ Weak Cover Letter Open

"I am writing to apply for the position. I am a hardworking team player who learns quickly."

✓ Strong Cover Letter Open

"Your call for an analyst who can 'own social analytics' caught my attention: that is exactly what I built at Hanyang Business Review."

Part 1 of 2

Job Search Toolkit

Eight chapters that take you from self-discovery to walking into an interview with confidence. Each chapter builds on the previous one: your resume informs your cover letter, which informs your portfolio, which you bring to the interview.

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Part 1: Job Search Toolkit

Chapters 1 through 8: from career self-discovery through the Korean job market

8 Chapters

Chapter 01

Discovering Your Career Path

Big Five personality assessment, skills inventory (cognitive / technical / interpersonal), work values, company research framework, and your career affirmation statement.

Self-AssessmentSkills MapCareer Vision

Chapter 02

Effective Email Communication

BLUF technique, keyword subject lines (ACTION / SIGN / INFO / DECISION / REQUEST / COORD), email anatomy, etiquette do's and don'ts, and cross-cultural email considerations.

BLUFSubject LinesEtiquette

Chapter 03

Crafting Winning Resumes

Resume vs. CV, the assertions and evidence framework, action verb strategy, quantification, ATS optimization, before/after examples, and a 100-point evaluation rubric.

Resume vs CVAction VerbsATS

Chapter 04

Cover Letters That Stand Out

Six essential elements, three cover letter types, pitfalls to avoid, email cover letter anatomy, and four annotated examples from the textbook ranging from weak to strong.

StructureToneTailoring

Chapter 05

Building Your Professional Portfolio

Physical interview portfolios, electronic portfolio platforms, reflection statements for each work sample, and how to deploy your portfolio at the right moment in an interview.

FormatDigitalInterview Use

Chapter 06

Navigating HR Tech in Job Hunting

ATS formatting rules, 50-keyword frequency table from Jobscan, LinkedIn profile architecture, Korean platforms (Saramin, Wanted.kr, JobKorea), and AI-powered resume enhancement.

ATSLinkedInAI Tools

Chapter 07

Acing Job Interviews

Five interview formats, STAR method with worked examples, Four Key Stories framework, 46 questions with strategies, salary negotiation scripts, and model thank-you emails.

STARBehavioralSalary

Chapter 08

Conquering the Korean Job Market

How Korean conglomerates hire, 이력서 vs. Western resume, Korean interview culture, what personal questions to expect, Saramin vs. LinkedIn, and emerging hiring trends.

Korean Hiring이력서Culture

Part 2 of 2

Career Skills and Communications

Four advanced chapters on the communication skills that define professional influence. This part builds toward a persuasive presentation and a complete business proposal: two deliverables that integrate every skill from the course.

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Part 2: Career Skills and Communications

Chapters 9 through 12: from the science of persuasion to winning business proposals

4 Chapters

Chapter 09

The Art of Persuasion in Business

Aristotle's Rhetorical Triangle (ethos, pathos, logos), Cialdini's six principles with real business case studies, psychological persuasion techniques, and digital persuasion strategies.

RhetoricCialdiniEthics

Chapter 10

Delivering Impactful Presentations

Monroe's Motivated Sequence, the elevator pitch, visual aids strategy, storytelling in business presentations, Q&A session management, and advanced audience persuasion techniques.

Monroe's Seq.StorytellingQ&A

Chapter 11

Rhetorical Strategies for Success

12 rhetorical devices used by great communicators: tricolon, anaphora, chiasmus, machine gunning, analogies, rhetorical questions, and more: with real examples from speeches.

TricolonAnaphoraChiasmus

Chapter 12

Winning Business Proposals

Pre-proposal research, the key elements of effective proposals, best writing practices, the co-creation approach, handling budget discussions, and full course synthesis.

StructureCo-creationBudget

Core Frameworks

Six tools you'll use for the rest of your career

These aren't abstract theory. Each one has a specific professional context where it is the most effective tool available: and each appears in multiple chapters because professionals return to them repeatedly.

Framework	What It Is	Primary Application	Chapter
BLUF (Bottom Line Up Front)	State the main point first, then context: from military communication	Every email, memo, and business message you will ever write	Ch. 2
STAR Method	Situation, Task, Action, Result: universal behavioral answer structure	Every behavioral interview question: 46 scenarios in Ch. 7	Ch. 7
Four Key Stories	Greatest success, learning failure, challenge overcome, passion project	Answering the real questions behind all interview questions	Ch. 7
The Rhetorical Triangle	Ethos (credibility) + Pathos (emotion) + Logos (logic)	Every presentation, proposal, or argument you make professionally	Ch. 9
Cialdini's Six Principles	Reciprocity, commitment, social proof, authority, liking, scarcity	Sales, marketing, leadership, negotiations, fundraising	Ch. 9
Monroe's Motivated Sequence	Attention, Need, Satisfaction, Visualization, Action	Sales pitches, change management, fundraising presentations	Ch. 10

The Three Real Interview Questions

Every interview question ever asked is a variation on three: Can you do the job? Will you love the job? Can we tolerate working with you? Every document, framework, and exercise in this course helps you answer one of these three questions more compellingly.

Course Deliverables

What you'll produce and present

Every chapter builds toward a concrete output you can show real employers. The final deliverables span both parts of the course.

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Resume and Cover Letter Package

A tailored, ATS-optimized resume and cover letter targeting a specific company and role, evaluated against a 100-point rubric.

Part 1 · Chapters 3 and 4

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Mock Interview Performance

Live simulation using STAR method and Four Key Stories, with Korean cultural competency assessment.

Part 1 · Chapters 7 and 8

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Final Persuasive Presentation

Structured persuasive presentation using Monroe's Motivated Sequence, Rhetorical Triangle, and SWOT analysis.

Part 2 · Chapters 9, 10, and 11

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Business Proposal

A complete business proposal integrating every communication skill developed across the course: the capstone deliverable.

Part 2 · Chapter 12

"Remember, great communicators aren't born: they're made through practice, reflection, and continuous improvement."

Matthew Clement, Career Communications

About the Instructor

Matthew Clement

Professor, Hanyang University · Seoul, South Korea

With over two decades of experience helping students transition into successful careers, Matthew Clement developed Career Communications into one of the most practical career preparation courses available to Korean university students.

The course draws on Matthew's direct experience working with hiring processes across multiple industries and his deep understanding of both Korean workplace culture and international professional standards. Every framework has been tested in real classrooms with real students getting real jobs.

Contact: clementmj@hanyang.ac.kr

🏫 Hanyang University📍 Seoul, South Korea📅 20+ Years Teaching🌏 Cross-Cultural Communication